Trusted by contractors who book more jobs
Real home-service businesses growing with TradeWorks AI marketing.
Why most contractor marketing falls short
If you’ve been burned by an agency before, it usually comes down to one of these three gaps.
Generic agencies
Most agencies run the same playbook for every industry. They don’t understand trade-specific keywords, seasonal demand, or how homeowners actually search for HVAC, plumbing, or electrical work in your area.
Invisible in AI search
Homeowners increasingly ask ChatGPT, Perplexity, and Google’s AI Overviews for recommendations. Most contractors have zero GEO/AEO strategy, so they never get named. Traditional SEO alone no longer covers it.
No attribution to jobs
You’re paying for clicks, impressions, and vanity metrics — not booked work. Without lead attribution tied to your call tracking and CRM, you can’t tell which marketing dollars actually produced revenue.
What makes TradeWorks different
We don’t market for everyone. We market for the trades — and we build the work around how homeowners actually hire.
Trade-only focus
Every campaign built around how homeowners search and hire for your trade.
AI-enhanced
AI research and drafting at every step, with human editorial on top.
Booked jobs
Measured in calls and booked work, not impressions.
One per market
One client per trade per market — we never work against you.
À la carte
Pick only what you need. No bundles. Cancel anytime.
Your growth engine
Each service does one job in the funnel. The AI layer runs through all of them — and an AI answering agent catches every lead at the bottom, so the work you pay for never goes to voicemail.
AI answering agent
Answers within seconds, 24/7. Qualifies against your service area and budget, then books straight into your calendar.
Every service, priced individually
Two groups. Foundational work builds the presence homeowners and AI engines find on their own; paid channels buy demand on top of it. Start with one line item and add more as you grow — no bundles. Foundational services cancel any time; paid channels require a 12-month commitment.
Foundational — organic visibility
Owned · compounding
Website design & development
Fast, mobile-first contractor websites built for local search, speed, and conversions — yours outright, with no build contract.
- On-page search work & service-area pages
- Click-to-call & contact forms
- Built to feed your CRM and calendar
NAP & citation cleanup
Your name, address, and phone number made identical everywhere they appear — the major directories, aggregators, and map data sources.
- Listing audit across the major sources
- Corrections and duplicate removal
- One consistent record everywhere
Hosting & maintenance
Secure, fast hosting that keeps your site online, patched, and backed up around the clock.
- SSL, daily backups & uptime monitoring
- Security patches & updates
- Performance monitoring
Google Business Profile
The highest-impact local asset — managed monthly, with every review answered.
- 12 posts per month
- Review responses included
- Profile, categories & Q&A kept current
Facebook & Instagram
Consistent local posting that keeps you visible between jobs and in front of past customers.
- 12 posts per month
- Project photos, seasonal tips & promotions
- On-brand and locally specific
Nextdoor
The neighbourhood network homeowners use to ask each other who to hire.
- 12 posts per month
- Neighbourhood-level targeting
- Recommendation-friendly framing
How the 12 monthly posts are produced
Nine of the twelve are AI-drafted and reviewed by a person before anything publishes — nothing goes out unread. The remaining three come from content you supply: job photos, promotions, team updates. Posting counts are per channel, so three channels is 36 posts a month.
Capture demand — paid channels
Buy visibility nowLocal Services Ads (LSA)
Top-of-Google, pay-per-lead ads with the Google Guaranteed badge — above the map pack and everything else.
- Google Guaranteed verification managed
- Bid management by time, quality & season
- Non-qualified leads disputed for you
Google Ads (Search)
High-intent search and remarketing for the queries LSA doesn’t cover — tuned to booked jobs, not clicks.
- Keyword research & ad copy
- Negative-keyword management
- Conversion & call tracking
Social media ads
Facebook and Instagram campaigns targeted to homeowners inside your service area, creative included.
- Lead-generation & retargeting campaigns
- Seasonal promotions
- Creative production included
What the management fee covers — and what it doesn’t
The 5% is our management fee, billed on the ad spend you set. Your ad budget is billed separately by Google or Meta, direct to you — we never mark it up or take a cut of it. Paid channels require a 12-month commitment; $10/month minimum management fee.
The highest-ROI paid channel for contractors
Local Services Ads sit at the very top of Google — above the map pack and regular ads — and you pay per qualified lead, not per click. We manage the whole thing, end to end, for your own Google Guaranteed badge.
Google verifies you
We manage the background check, license, and insurance verification to earn your Google Guaranteed badge — a one-time process, start to finish.
Homeowners see you first
Your ad appears at the top of search with your badge, rating, and a tap-to-call button — above everything else.
You pay per lead
Charged only when a homeowner actually contacts you. Non-qualified leads can be disputed for a refund — and we dispute them for you.
- Dynamic, AI-informed bid management by time of day, lead quality, and seasonal demand.
- Every non-qualified lead disputed automatically to protect your budget.
- LSA wired to your AI answering agent so every lead is answered and booked — never sent to voicemail.
Illustrative example only — not a guarantee. Actual results vary by trade, market, competition, and close rate. LSA leads are billed separately by Google.
SEO, GEO & AEO — all three, as standard
Search is splitting into three layers and most agencies still build for the first one only. We don’t sell these as separate line items — they are how the website and the Google Business Profile get built in the first place, so all three layers can find you.
SEO — Search Engine Optimization
The foundation: rank in Google’s map pack and organic results for “AC repair near me” and similar high-intent searches.
GEO — Generative Engine Optimization
Get cited and recommended inside ChatGPT, Perplexity, and Google AI Overviews — the fastest-growing way homeowners find contractors.
AEO — Answer Engine Optimization
Content structured so an AI engine can lift your business straight out of the page as the answer to “who repairs ACs same-day near me?” — built into every site and profile we manage.
Read the full guide: SEO vs GEO vs AEO for contractors →
Marketing makes the phone ring. AI makes sure someone answers.
The fastest way to waste an ad budget is to send leads to voicemail. Our AI answering agent picks up every call and message — 24/7 — qualifies the lead, and books it straight into your calendar.
- Answers calls and messages within seconds, day or night.
- Qualifies every lead against your service area, services, and budget.
- Books appointments directly into your calendar and logs them to your CRM.
- Connects to your marketing so paid and organic leads are captured the moment they arrive.
Pairs with any marketing service. Also available standalone.
Three steps, then monthly momentum
No bundles, no pressure — you pick the services that fit your goals and budget.
Audit
We start with a free website and search audit — current rankings, Google Business Profile, site performance, competitors, and AI-search visibility — to find the gaps and the fastest wins.
Strategy
We build a plan tailored to your trade, service area, and budget. You choose the services. No upsells, no bundles, no pressure to buy everything at once.
Execute
We implement, measure, and optimize every month. You get a dashboard, clear monthly reports, rankings tracking, and a strategy call with a real strategist.
What you get every month
Full transparency on what we did, what changed, and what’s next — focused on business outcomes, not vanity metrics.
Performance dashboard
Real-time traffic, leads, calls, form submissions, and booked jobs in one place.
Monthly report
Clear, jargon-free summary of work done, what changed, and what’s planned next.
Rankings tracker
Positions in Google, Google Maps, and AI search engines over time.
Lead attribution
Which channel, campaign, and keyword produced each lead — tied to booked jobs.
Content calendar
Planned social posts, Google Business Profile updates, and seasonal campaigns.
Strategy call
Direct access to your strategist — no account managers reading from a script.
Grow Your Contracting Business
AI-enhanced digital marketing built specifically for home-service contractors — measured in booked jobs, not clicks.
Digital marketing
Website, Google Business Profile, Facebook, Instagram, Nextdoor, and paid channels — every line item priced on its own.
AI agents
24/7 virtual receptionists that answer, qualify, and book leads directly into your calendar — so no lead ever goes to voicemail.
Consulting
CRM strategy, pipeline automation, and field-service platform optimization for ServiceTitan, Jobber, and Housecall Pro.
Integrations
Connect ServiceTitan, Jobber, HubSpot, QuickBooks and more into one seamless workflow. No dropped leads, no manual data entry.
Measured in booked jobs, not clicks
À la carte — start with one service or stack them. Every dollar is tracked to real outcomes: calls answered, leads qualified, and jobs on your calendar.
Marketing for every trade
We market across all 31 home-service categories — here are a few. Each links to a trade-specific page.
Digital marketing for contractors — questions
What digital marketing services do you offer for contractors?
Do I have to buy everything at once?
How is this different from a regular agency?
What are GEO and AEO, and why do they matter?
How much does it cost?
How soon will I see results?
Do you work with my competitors?
See exactly where you stand — free.
Your free marketing audit shows your current rankings, Google Business Profile, site performance, AI-search visibility, and the fastest wins. Start with one line item or stack several — built for your trade, your market, and your budget.
Monthly services from $5 · websites from $249 · foundational services cancel any time, paid channels require a 12-month commitment.